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How often registered members come back to the platform, and how that has changed over time.
Return rate peaked at 63% in January and February and has slipped every month since, down to 43% in September. That is now below both the industry benchmark (46%) and employers your size (45%).
Source: Return Details, updated Oct 6 at 4:11 AM. Households, returned within 90 days.Returning members have grown every quarter since Q1 2025 and passed 3,000 in Q1 2026, while new sign-ups have fallen from their Q2 2025 peak of 5,260. Most of your activity now comes from members you already have.
Source: Quarterly Trend Report, updated Oct 6 at 4:07 AM. Households, returned within 90 days.